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Political Communication

The Manship School Guide

revised and expanded edition

edited by David D. Perlmutter edited by Robert Mann

Media & Public Affairs

304 pages / 6.12 x 9.25 inches / 3 graphs

ebook available

Media Studies

  Paperback / 9780807137895 / May 2011

A new era of political power has arrived, one in which the social media forces of Facebook, YouTube, and Twitter indisputably play a larger role in the political process. In this revised and expanded edition of Political Communication: The Manship School Guide, edited by Robert Mann and David D. Perlmutter, contributors discuss technological changes in the context of studies and techniques that remain unchallenged, resulting in a truly comprehensive manual of the world of political communication. This shift in communication began with Howard Dean's social media interaction between voters and candidates. Later, Barack Obama redefined these techniques during his march to the White House. This intriguing development in political campaigns focuses the impact of social media on political consultation and communication, and this volume provides an up-to-date and peerless guide to the events, methods, technologies, venues, theories, and applications of political dialogues.

More than just a how-to primer, this new edition also expertly explains the process behind the political engine. Political Communication: The Manship School Guide includes individual essays that tackle the growing myths revolving around politics, such as the political money-monster and the "Mr. Smith Goes to Washington"-candidate fantasy.

Twenty-seven chapters from a variety of contributors--including academics, journalists, and political professionals--provide insightful, astute, and critical essays for a deeper understanding of political communication and the many roles the public has played in twenty-first-century politics.

With this second edition, Political Communication: The Manship School Guide offers readers a valuable resource that clarifies the confusing world of politics.

 

David D. Perlmutter is director of the School of Journalism and Mass Communication and a professor and Starch Faculty Fellow at the University of Iowa. He is the author of many books, most recently Blogwars: The New Political Battleground.

Robert Mann is the author of Daisy Petals and Mushroom Clouds: LBJ, Barry Goldwater, and the Ad That Changed American Politics; When Freedom Would Triumph: The Civil Rights Struggle in Congress, 1954–1968; and many other books. He is also a political columnist for the New Orleans Times-Picayune.

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